Partner with Lansing’s Premier Electronic Music Experience
The Premier Weekly Electronic Event in Lansing
MELT Thursdays is Lansing’s leading electronic music night — an immersive, community-driven experience that’s been cultivating the region’s dance culture for over two years. Hosted at UrbanBeat (1213 Turner Rd, Lansing, MI 48906) every Thursday from 10 PM to 1 AM, MELT unites local electronic talent with respected DJs from across Michigan and the U.S.
As of Fall 2025, MELT has entered a new venue phase and is actively expanding its audience. Our Halloween and special Friday events bring packed crowds, and our vibrant online presence ensures your brand exposure extends far beyond the venue.
The MELT Experience and Its Cultural Impact
MELT isn’t just a music event — it’s a movement strengthening Lansing’s creative community. Each week combines curated, professional-level DJ line-ups with opportunities for new artists to grow and perform alongside veterans.
Hosted by DOPE4EVA (D4E) — a global lifestyle and music brand that began as a record label and music collective — MELT continues D4E’s mission to connect music, art, and community. Our brand is recognized internationally, with our apparel worn by respected DJs and music lovers alike.
Who Attends Our Events
Our audience is authentic, creative, and deeply engaged. Typical attendees:
- Aged 21–45, primarily based in Ingham County
- Passionate about electronic music, art, nature, and culture
- Socially conscious, loyal, and community-centered
- Interested in technology, nightlife, nature, and creative expression
Weekly attendance currently averages 20–30 guests as we grow in our new venue, with historic averages of 50+ and peak attendance during major events like New Year’s Eve and Halloween.
Our Expanding Reach and Media Network
MELT’s digital presence reaches thousands each month through:
- Website: d4emusic.com/melt
- Instagram: @d4emusic – Over 30K monthly views
- Youtube: 22k+ subscribers on youtube.com/dope4eva
- Twitch: Weekly live-streams on twitch.tv/d4e_tv
- Artist Platforms: bigsherm.net and @bigggsherm – 15K monthly views (+ visibility at 10-15 shows per month)
This cross-promotional network ensures sponsor visibility across multiple audiences — digital, physical, and live.
Why Partner with MELT Thursdays
Sponsoring MELT connects your brand with a loyal, influential, and trend-focused community that values local engagement and creative authenticity. Your brand becomes part of a trusted movement within Lansing’s fastest-growing music scene — a community known for word-of-mouth enthusiasm and long-term loyalty.
Partnership opportunities include:
- Building brand awareness among loyal local audiences
- Creating direct consumer touchpoints through event activations
- Establishing social media integrations with prominent music brands
- Gaining exclusive visibility with on-site and online promotions
Sponsor Benefits and Activation Opportunities
We offer flexible sponsorship packages based on your goals:
- Event Exposure: Logo placement, banner displays, and product tables
- Digital Promotion: Mentions and tags on social media, websites, and live streams
- Collaborative Branding: Logo integration on flyers, sponsor shoutouts during shows, and featured placement on event materials
- Exclusive Access: VIP experiences, giveaways, and co-branded merchandise opportunities
Whether you’re promoting a lifestyle brand, tech service, or local business, MELT partners receive genuine engagement and lasting visibility in Lansing’s creative sphere.
Why Should You Work Us?
Partnering with us connects your brand with our established grassroots community—a loyal, supportive network that feels like family. This collaboration brings that same loyalty and “cool factor” to your business, strengthening your connection with local audiences.
You’ll gain direct access to consumers at our events and online, creating opportunities for immediate engagement, sales, and lead generation.
We offer a range of sponsorship opportunities to fit your goals. At the basic level, we can feature your flyers, logos, or banners at our shows and tag your brand on social media.
For broader exposure, we can include your business on our websites, integrate your branding into our artist’s shows, feature your logo on MELT event flyers, share weekly social media posts, and coordinate in-person promotions or giveaways through brand ambassadors. We can also create VIP experiences with free swag, complimentary tickets, or drink packages. We can even DJ your events too, and bring in all the necessary equipment.
The possibilities are endless—let’s tailor a partnership that works best for you.
Supporting the Continued Growth of Lansing’s Electronic Scene
MELT keeps entry free to ensure accessibility and community growth — but that means sponsorships are vital to booking top-tier talent, enhancing production, and expanding marketing reach. Your investment directly fuels Lansing’s most genuine music culture movement while positioning your brand as a champion of local arts and innovation.
We’re currently seeking founding sponsors to join at the ground level and help shape the future of the region’s premier weekly electronic night.
Get Involved
Want to connect your brand to Lansing’s thriving music and arts community? Let’s talk.
Together, we can create unforgettable nights — and lasting brand impact.